TRADITIONAL TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via public channels. In contrast, digital services operate on ad-supported systems, with global streaming giants, major competitors, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between broadcast stations